Social Media
I chose Instagram as the platform for the smile campaign because of its popularity, visual nature, and user-friendly interface. With its wide reach, engaging features, and integration capabilities, Instagram allows to effectively spread positivity, connect with a diverse audience, and create a vibrant community of supporters. |
Software
I used Adobe Photoshop to make all of my posters for the campaign because I have used it many times before for my Media Projects making me have the required skill to make the posters. For my poster, I will use Adobe Illustrator as I have had experience with it before when I had used it to make the logo for the 'Literary Living' project on my blog.
EQUIPMENT
Social Media Page
Obtaining verification for the smile campaign Instagram page is important as it adds credibility and authenticity. It builds trust with the audience and potential partners, while also providing access to valuable features and increased visibility. Verification solidifies the position as a reputable source of positivity, expanding the reach and impact of the campaign.
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I chose to place the logo of the campaign as the profile picture for my Instagram social media page because it represents the essence and purpose of the initiative. A smile is a powerful gesture that has the ability to brighten someone's day and spread positivity. By prominently displaying the logo, I aim to raise awareness about the importance of kindness, compassion, and spreading joy in our daily lives. The logo serves as a visual reminder for my followers and visitors to embrace the power of a smile and its potential to create a ripple effect of happiness. Through this simple yet impactful symbol, I hope to inspire others to join me in making the world a happier and more uplifting place, one smile at a time.
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I kept the slogan "Smile on, spread joy!" as the bio of the smile campaign's social media page is important. It captures the core message, urging people to embrace the power of a smile and actively contribute to spreading joy. It serves as a call to action, reminding followers to radiate positivity and make a meaningful difference in the world. Underneath I added an external link leading towards the campaigns website so the viewer can visit it for additonal content.
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I also added highlights like Podcast, Events, Shop, and Reads, to offer diverse sources of motivation and engagement. The Podcast shares insightful interviews, Events promote interactive sessions, Shop showcases campaign-related products, and Reads recommends books and articles for personal growth. Together, these highlights create a platform that uplifts, connects, and provides practical resources for the followers of the campaign.
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Finallt, the posts featuring the posters for the smile campaign on the social media page are incredibly important. These visual representations serve as powerful tools to capture attention, evoke positive emotions, and convey the core message of the campaign. The posters act as visual ambassadors, spreading the spirit of optimism, kindness, and happiness to a wide audience. By sharing these posts, it can create an impactful presence that inspires others to embrace positivity, celebrate diversity, and foster a sense of unity. Through the power of imagery, the smile campaign posters have the ability to leave a lasting impression and ignite a ripple effect of smiles and acts of kindness in the online community and beyond. |
Website
Home- It Includes a clear attention grabbing headline of the Charity with a poster. It inlcudes a 'What We Do' section which includes Promoting Smiling / Spreading Joy / Supporting well-being. It also inlcudes sections such as a fun fact, merchandise, and how does the charity work.
About Us- This contains detailed information on the campaign such as 'our mission' and 'our vision'.
Volunteer- Finally, this section talks about volunteering to the viewer with a button that says 'Join Today' that they can click on which leads them straight to the 'contact page'.
I also kept a rainbow-ish colour to the website because people love the colour of a rainbows since they are light, fresh and happy. I also used colours such light red and bright yellow for the bold big texts since these colours make people happy and more optimistic.
About Us- This contains detailed information on the campaign such as 'our mission' and 'our vision'.
Volunteer- Finally, this section talks about volunteering to the viewer with a button that says 'Join Today' that they can click on which leads them straight to the 'contact page'.
I also kept a rainbow-ish colour to the website because people love the colour of a rainbows since they are light, fresh and happy. I also used colours such light red and bright yellow for the bold big texts since these colours make people happy and more optimistic.
Merchandise
I then hid the logo layer and saved the file as displacement map. I then deleted the duplicated merch layer as I didn’t need it anymore and converted the logo layer into a smart object.
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Then I once again went to Filter but this time going to discord > displace and setting the vertical and horizontal scale to 4. From here I selected the saved displacement map file and opened it up.
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This process was repeated exactly the same, step by step for rest of the merchandises as well
Posters
For the posters I had used the canon EOS 1300D camera to take pictures and then placed them on photoshop to add the official logo I made on Adobe Illustrator with the opacity slightly changed.
Logo
First I started off by using the Text Tool and wrote the word smile. I then filled it in with bright yellow and made it have a 1 pt stroke. I also used the Segoe Print font as it looked simple and free, like done it pen which is what makes people happy. I made the text bold and increased it’s size to 72 pt.
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Next I used the arc tool to create two curved lines facing eachother underneath the text to resemble a smile. I it’s colour bright yellow like I did with the text and gave it a slightly thick outline. I then used the curve tool once agani but this time adding curves at the end points which made it stand out more as a smile.
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